Made for the Hywell team

Great Socks. A Store That Hides Them.

Your photos are real, your reviews are strong and your 10-year warranty beats almost everyone in merino. But on a phone your home page takes over half a minute to show, and your work socks sit on page three of Google. We audited the store and rebuilt the home page to show what it could be.

See Your Site Preview Read The Full Audit

What We Found

Lighthouse mobile lab test and DataForSEO, October 11, 2026.

35.6s

Until your home page's main content shows on a phone

1 MB

For two check and cross icons in one table

#39

For "merino wool work socks", searched 3,600 times a month

4.87

From 685 reviews. Google can't show a single star of it

What We Saw	Why It Matters	The Fix
Four "SVG" icons that are really photos, 1.7 MB together, and Google's tag loading three times	Shoppers on a phone leave before the products show	Real vector icons, one tag container, pixels after the first scroll
No merino work sock collection page	One product page fights Darn Tough for every work-sock search	A collection page with height chart, warranty and reviews
No product markup on any product page	No stars or price next to your listing in Google	Product and rating markup from your Judge.me reviews
97% of 45,128 backlinks are tagged sponsored	Google gives sponsored links no ranking weight	Earn editorial links to the warranty and the merino line
Blog traffic is mostly running trivia	Readers asking how far a 10k is aren't buying socks	Write for searches that end in a sock, and link to it
The FAQ says yes and no to the dryer	Dryer damage voids the warranty. One answer can cost a claim	One answer: air dry

Your Home Page, Rebuilt

Every photo, price, review and promise is yours, taken from hywellstore.com today. Nothing invented.

The rebuilt Hywell home page on a laptop — Built for the merino line first: work boots, a 12-hour shift, a 10-year warranty.

The Hywell sock finder on a phone — The sock finder: pick your shoes and size, get the right height and size from your chart.

No heavy scripts

Inline styles, real vector icons and sized photos from your Shopify CDN.

Sock finder

Work boots to boot socks, loafers to no show, court to court crews. Size from your M, L, XL chart.

Warranty, in plain words

What it covers, what it doesn't, and that it's the merino line. The dog line stays.

Stars in Google

Product, rating, FAQ and organization markup built from your real review counts.

Open The Preview

What You Already Do Right

Real job-site photography. 685 detailed reviews. A founder story with a chef's letter in it. Twenty years of footwear behind the knit. Fair prices, free shipping over $55 and a New York warehouse. The product is there. The store just has to get out of its way.

Next Step

We can make these fixes on your Shopify theme, build the merino collection page and get the stars showing in Google. If it's not a fit, keep the audit. It's yours either way.

Talk With Anthony